For those out of the loop, “woke” is a term rooted in Black American culture that refers to a heightened awareness of social and racial injustice. Over time, it’s become a bit of a cultural catchphrase, often used, sometimes mockingly, to describe companies or individuals that are supposedly very aware and proactive regarding societal issues.
The gathering of journalists, shareholders, and some randomly present college students (because there’s always a few wherever free beer might flow) stared in silent shock as Hoptastic continued, “It’s time the world knew the truth. Our beer has been sustainably brewed using the tears of social activists, and our hops? Handpicked by vegan, gluten-free, non-binary monks from the heights of a gender-neutral mountain.”
Twitter, naturally, went into meltdown mode. #BrewedWithTears became the top trending hashtag, closely followed by #WokeBeer. But what prompted this shocking revelation? Sources saAnheuser-Busch’s stocks, surprisingly, shot up following the announcement. Apparently, being woke is not just good for societal points but also for the wallet. Major market analysts, sipping their enlightened brews, suggested the stock surge was a direct result of the company’s alignment with current social sentiments. Others just believe it’s the novelty factor.y that it might have been Anheuser-Busch’s recent venture into “Woke Beer” – beer cans that changed colors based on the sociopolitical environment. Got a climate change protest to attend? There’s a beer for that. Planning a sit-in for world peace? Cheers to that cause!
Hoptastic added, “We’ve even added a feature in our beers – the more ‘aware’ you are, the better it tastes.” Skeptics immediately questioned this claim, but several ‘taste testers’ at the conference (mostly the aforementioned college students) swore they tasted hints of enlightenment and a dash of moral superiority.
